With the development of economy, people pay more and more attention to air quality. However, the current penetration rate of new products in the air purifier category is insufficient, more than one-third of the overall industry are the old products of more than 3 years. On the one hand, in the case of the industry downturn, the company’s new innovation speed is slow, and the product update iteration is insufficient; New products are not interested, and the explosive power of new products is weakened.
Despite this, manufactures and companies are still making changes to find new growth, mainly showing three trends.
Firstly, products with large CADR value. The market size of large-scale PM2.5 removal (CADR value above 400m3/h) and large-scale formaldehyde removal (CADR value above 200m3/h) products is expanding. This is because the performance of the air purifier itself is not easy to perceive, and consumers can only rely on parameter values to judge the performance of the product. There is a consumption concept in our mind, that is to spend the same amount of money, buy big and not buy small, “big parameters” give people a feeling of “earned”.
Secondly, composite products. On the one hand, the function is compounded, mainly to overlap and interweave various air improvement needs such as humidification, purification, dehumidification, and air ventilation system. Combine functions to break single-function purification products, meet the different needs of consumers, and avoid the redundancy of home appliances to save home space. On the other hand, product compounding, which combines purification and mobile robots, allows the air purifier to get rid of the distance limitation, and at the same time enhances the sense of technology of the product. Or you can combine the product with a mobile app and use your mobile phone to remotely control it.
Thirdly, combine the design of home furnishing. Floor-standing, desktop, square, round and other product styles emerge in an endless stream, making the air purifier better integrated into the overall home design. The appearance of the product is no longer single, there are more choices. The color of the product is no longer a single white series, and designs such as fabric and bamboo have been added.
Airdow has a rich product line, ranging from small to large styles, and various shapes, and colors can also be customized according to customer requirements. If anyone has needs of air purifier, you can come and ask airdow!
Post time: Jan-25-2022
